Developed as a tonic to our current times of uncertainty and change, the Pantone Color Institute has released an entirely new hue, Viva Magenta. The 2023 Color of the Year, Viva Magenta is a shade full of hope and wonder, with its finger on the pulse of contemporary life. This release inspired our curatorial team to assemble a new selection of LUMAS artworks featuring Viva Magenta. Discover the collection below.
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